Earlier last month I journeyed back to Japan to orchestrate the SPRING SUMMER 2024 exhibition for our buyers. The response from our dealers was astounding and they expressed significant interest for the SS24 collection as the SS23 was well received throughout the season, which by 2024 marks the brand's illustrious 10-year anniversary. I must convey my heartfelt appreciation to all the buyers and steadfast supporters who have consistently stood by us as our unconditional love for the brand is what kept us going.
One factor in contributing to our exceptional performance could be attributed to the inclusion of a new production specialist who recently just joined in the ranks of COLONY CLOTHING. The individual on the right side of the photograph may appear youthful, yet he is merely a year older than me. This professional boasts an extensive background in design and production within the fashion industry which in turn is creating wonderful pieces of garments for our brand.
Allow me to introduce Masatoki, his presence has already led to an augmentation in the variety of original fabric selections. This has enabled us in creating a robust collection befitting a decade-long brand.
Upon the conclusion of the exhibition, we extended an invitation to a select group of individuals for an exclusive first ever offline gathering held by COLONY CLOTHING. Joining us for the event were creative director Tomo, product manager Masatoki, Mr. Duane, who oversees COLONY CLOTHING's sales in Japan, and a few other esteemed guests. The dress code for this exclusive offline gathering was unequivocally the POOL SIDE SHIRT. Everyone dressed in their own unique flair representing the brand with such finesse and sophistication. It was truly a night to be remembered!
We convened at Dorogeria Sankurikka in Shirokane, a quaint Italian Ristorante thats serves immaculate food which easily felt like you are transported to alleyways of Venice. It was a really profound gathering where we shared everything from business to fashion and got to know our customers better while enjoying delicious food and drinks like Parma Ham and Aperol Spritz.
To elevate the affair, we were honored to welcome Mr. Nakamura, the creative director of BEAMS, as a special guest. Mr. Nakamura, the creative mind behind the exclusive poolside shirt concept, was heartily welcomed by our esteemed guests. The guests were having the time of their lives to be able to hold a conversation with one of the legendary names in Japanese fashion. He might be a real big shot in the fashion world, but he is really just a friendly and down-to-earth person.
As a fitting conclusion to the event, a BINGO showdown game was held with participants receiving exclusive not-for-sale items from COLONY CLOTHING♪ ! Plans are already in motion for another offline gathering upon my return to Japan, and I would like to invite more people to come party with us at the next event. Let’s all soak in the resort feels this summer while wearing our signature POOL SIDE SHIRTS and POOL SIDE SHORTS!
All Summer Long ♪