THE HISTORY OF CLEVERLEY
George Cleverley was born on the 10th of August 1898 into a shoemaking family in London. George moved to Colchester in Essex with his parents when he was 2 and spent his childhood selling bootlaces and polish. After finishing his apprenticeship at 15, he was called up to the Royal British Army for World War I and was then stationed in London before joining a British army boot factory in Calais, France. After the war he joined Tuczec, a high society London shoemaker on Clifford Street, Mayfair where he remained for 38 years. George left Tuczec in 1958 to start his own business - G.J.Cleverley of Cork Street, Mayfair, London.